Over 100,000 people on YouTube have watched our openly licensed training videos that aim to prevent mastitis in smallholder dairy cattle.
Mastitis is inflammation of the mammary gland in the breast or udder, typically due to bacterial infection via a damaged nipple or teat.
Good milking practice
There are 33 openly-licenced instructional videos available on both YouTube and the University’s Media Hopper Create platforms.
But one video ‘Good Milking Practice’ has received over 70,000 views alone since it was published in October 2019. Whilst the intended audience was primarily Nigeria, where mastitis is a major disease undermining the productivity and health of their livestock, it was fascinating to see that 68% of these views are coming from India.
Perhaps not too surprising though, India has the world’s largest dairy herd with over 300 million bovines, producing over 186 million tonnes of milk [1]. India is first among all countries in both production and consumption of milk. In comparison, Nigeria has ~5 million bovines and their annual milk production is estimated at 500,000 tonnes [2].
Audience analytics
- 46% aged 18-24 years (48% aged 25-34 years)
- 97% male
- 85% no subtitles (15% English)
- 30% of external traffic sources are WhatsApp (27% Google)
Ethiopian language versions
In October 2020 we added 22 new language versions of the SEBI videos specifically for Ethiopia (Amharic & Oromiya/Oromo).
With one of the largest dairy cow populations in Africa at 10 million, Ethiopia produces approximately 4 million tonnes of milk a year.
Amharic playlist
Oromiya playlist
Illustrations
The 28 hand-drawn illustrations published on Flickr have been viewed by almost 15,000 people and anyone can freely download high-resolution versions.
Mastitis illustration (Flickr album)
SEBI Livestock
This video series on mastitis in smallholder dairy cows was originally commissioned by phase one of the Supporting Evidence Based Interventions (SEBI) programme (2017-2020) based at the Royal (Dick) School of Veterinary Studies.
In 2021 SEBI was relaunched as SEBI-Livestock, a new 5-year programme. Please visit their website for up to date information.
Open Educational Resources
All the video and illustrations we created for the SEBI project are open educational resources (OERs).
- Mastitis animations (Media Hopper channel)
- Mastitis animations (YouTube playlist)
- Mastitis illustrations (Flickr album)
- Mastitis animations technical handbook (PDF)
The Creative Commons Attribution licence (CC BY) means you can reuse, remix and share these OERs as long as you credit the University of Edinburgh, link the CC BY licence and indicate if any changes were made.
Attribution template
Copyright © The University of Edinburgh 2019 CC BY
This work is licensed under a Creative Commons Attribution 4.0 International License.
http://creativecommons.org/licenses/by/4.0/
Commissions
This particular video project had a three month lead time and took approximately 20 days effort. Our daily rates are £350.
If you would like to discuss working with us on a similar commission please do get in touch. Email the Interactive Content team and we can arrange a short MS Teams chat to go through your specific requirements together.
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In October 2019 Jackie wrote about attending Adobe After Effects training and how she effectively applied these new skills on her next assignment. A series of openly licensed training videos provide clear and easy to follow examples of good on-farm practices for smallholder dairy farmers
‘Adobe After Effects training’ blog post
This University news article was originally published in August 2019 to coincide with the official resource launch.
